Archive | Men

Nick Farr-Jones wears the Iconic Coat


Sportscraft was awarded The Australian Wool Board’s first ‘Pure New Wool’ license in 1964, the beginning of a longstanding partnership with Woolmark, the world’s leading fiber brand. The Iconic Wool Coat has been constructed in quality wool blend that has a touch of silk which gives it a textural tweeded surface. The navy mélange herringbone […]

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Eddi D’Elia ~ Sportscraft Menswear

Eddie Menswear

This season at Sportscraft we are excited to welcome Eddi D’Elia on board as our Senior Menswear Designer. With a wealth of fashion knowledge gained from the David Jones buying office as well as Tommy Hilfiger and Karl Lagerfeld design studios in Europe, Eddi is your go-to-man for all things menswear.  Find out what your essential autumn pieces […]

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We’re 100!


2014 marks a very exciting year for Sportscraft – We’re celebrating 100 years of Australian lifestyle! It was a young Russian immigrant Woolf Bardas who founded Sportscraft in 1914, and laid the foundations for what has become one of Australia’s most enduring and trusted lifestyle brands. Woolf’s vision was inspired by the Australian way of life and his own love […]

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Autumn/Winter 2014: Behind The Scenes


Take a peek behind the scenes at the Sportscraft Autumn/Winter 2014 campaign shoot… Captured by renowned photographer Derek Henderson, and styled by Kim Payne, the campaign presents a fresh and modern take on the Australian way of life as Autumn leads into Winter and the seasons start to change. Shot in the heart of Melbourne’s […]

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