Iconic Australian Ambassadors to Celebrate 100 Years


Today we reveal eight Iconic Australian personalities who have been enlisted as year-long ambassadors to help celebrate our 100 Year anniversary campaign. The line-up of talent includes: • Rachel Griffiths – The Golden Globe winning actress • Michael Klim – The Olympian • Ita Buttrose – The media and charity icon, 2013 Australian of the Year • Kylie Kwong – The master chef redefining […]

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Eddi D’Elia ~ Sportscraft Menswear

Eddie Menswear

This season at Sportscraft we are excited to welcome Eddi D’Elia on board as our Senior Menswear Designer. With a wealth of fashion knowledge gained from the David Jones buying office as well as Tommy Hilfiger and Karl Lagerfeld design studios in Europe, Eddi is your go-to-man for all things menswear.  Find out what your essential autumn pieces […]

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We’re 100!


2014 marks a very exciting year for Sportscraft – We’re celebrating 100 years of Australian lifestyle! It was a young Russian immigrant Woolf Bardas who founded Sportscraft in 1914, and laid the foundations for what has become one of Australia’s most enduring and trusted lifestyle brands. Woolf’s vision was inspired by the Australian way of life and his own love […]

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Autumn/Winter 2014: Behind The Scenes


Take a peek behind the scenes at the Sportscraft Autumn/Winter 2014 campaign shoot… Captured by renowned photographer Derek Henderson, and styled by Kim Payne, the campaign presents a fresh and modern take on the Australian way of life as Autumn leads into Winter and the seasons start to change. Shot in the heart of Melbourne’s […]

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